The Attitude Era was a time that's still considered by fans as being the greatest period in the history of wrestling. WCW and WWE went head to head for almost 4 years, with their premiere shows battling it out for ratings. There was a time when WCW beat WWE's ratings for almost two straight years, and Vince McMahon's morale was at an all-time low.
Also read: 4 incredible sacrifices Vince McMahon made for the WWE
Although both companies tried their best to throw shade at the competitor, WCW always went out of their way to embarrass WWE on live TV. Let's take a look at four instances where WCW got the best of their arch rival.
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#4 The Oklahoma character
Ed Ferrera, a WCW booker, came up with the disgusting idea of mocking WWE's commentator, Jim Ross. He invented a character named 'Oklahoma', which was a rip-off of Ross, with an ode to his hometown of Oklahoma.
The character appeared on WCW TV, giving interviews in Jim Ross's heavy Southern accent and mocking him to no end.
This attempt at embarrassing Jim Ross backfired and was met with a chorus of boos, mainly because Jim Ross was suffering from Bell's Palsy at the time. The character was short lived and never appeared again.
#3 "That'll put some butts in the seats"
WCW went to great lengths to topple WWE in the rating war. WWE used to pre-tape Raw during that time, whereas Nitro was live. WCW began announcing the rival's weekly results on live TV, with Tony Schiavone bashing WWE's product on multiple occasions.
On an episode of Nitro, Tony did the same old shtick and announced Raw's results, stating that Mick Foley had won the WWE Championship. He sarcastically implied that Foley wasn't big enough to draw viewers and attendance numbers.
Unfortunately, this backfired big-time on WCW, as curious viewers switched over to WWE TV that night to see Foley win the title. The fact that WCW's "Fingerpoke of Doom" incident happened on the same night didn't do them any favours too. Raw won the rating war that night and didn't look back. 2 years later, WCW was bought out by Vince McMahon.
#2 Bischoff challenges Vince
Eric Bischoff was one of the shrewdest promoters in all of wrestling, second only to Vince McMahon. During the peak of the Attitude Era, Bischoff came out on an episode of Nitro and challenged Vince McMahon to a match at the upcoming PPV, Slamboree.
The match was heavily publicized, with a WCW security officer showing a picture of McMahon to the fans during the PPV, asking whether they had seen the man! A separate dressing room was made for Vince in case he did show up.
Eventually, Vince made the right decision and didn't show up to answer Bischoff's challenge. If Vince had shown up to fight, this would have resulted in a huge rating boost for WCW, no matter who won. It would probably have resulted in the demise of WWE. Bischoff was awarded the match after Vince failed to show up, and he bragged about the "win" for days to come.
Also read: 3 times Vince McMahon screwed wrestlers at the last moment
#1 Madusa dumps the Women's title
One thing that was missing during the Attitude Era was the WWE Women's title belt. The story behind this absence is an interesting take on how WCW embarrassed WWE on national television.
Also read: 3 reasons AEW is the new WCW
Madusa had recently switched from WWE to WCW. She showed up with the WWE Women's title and dropped the coveted championship belt inside a trash can on live TV.
The former Women's Champion was bashed by wrestling fans for years for going on with this act. Apparently, Bischoff had asked her to trash the belt in one of the most infamous moments in wrestling history. She stated that she had to do what Bischoff had ordered, or else she would have been fired.
After this incident, the Women's title was retired from WWE, and came back years later. The Women's title is one of the most coveted belts in WWE at the moment, but that doesn't deter the fact that it was once shamed beyond repair on live TV.