4 times WWE used real-life relationships to build a feud in the past year

#3 Rusev and Lana

Remember the time when Aiden English and Rusev were on the same page? That was when the Rusev Day gimmick really took off. The team of Rusev and English was over with the crowd but sadly, English had enough of his run with Rusev and turned on him.

After his heel turn, The Drama King took it up a notch and told Rusev, along with the WWE Universe that there was a tape involving Lana and Milwaukee. Rusev didn't like the sound of that and challenged English to release the video. Aiden, playing the crowd, showed only one half of the video that ended with a lot to be imagined.

On the very next week, after building immense excitement, The Artiste was hacked and the Bulgarian Brute played the rest of the video on SmackDown Live. The video had nothing but Lana praising English for his contribution to Rusev's career but ended with him making a move on her. Rusev didn't enjoy that one bit and went on to pulverize his former teammate on the show as well as in subsequent matches till the feud ended.

About the author

Kishan is a WWE writer at Sportskeeda Wrestling and has been associated with the division for 8.5 years. Even though he doesn't work at Sportskeeda on a full-time basis, writing about wrestling keeps his passion for the sport alive. He reports on important updates from wrestlers and rumors from trustworthy sources.

Kishan recalls the best match he witnessed when he was just 6 – the Hell in a Cell Match at Armageddon 2000. Watching the six men push each other to their limits and then some made him realize how incredible pro wrestling is.

He graduated as a Chemical Engineer a few years before he began his journey with Sportskeeda. A couple of years as a non-contracted writer for the website became a full-time opportunity that included managing the pro wrestling division.

Kishan's favorite wrestler is Triple H, as he can pull him into any storyline. In today's era, one can call him a Seth "Freakin" Rollins fan for the same reason. When he is not writing for Sportskeeda, Kishan works as a digital marketing professional.

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Edited by Kingshuk Kusari