#3 Kerwin White
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I don't really know where to start with this random gimmick.
Chavo Guerrero randomly appeared on the second RAW of the 2005 draft to announce that he was renouncing his Hispanic heritage and becoming Kerwin White. There was no rhyme nor reason for this, other than, according to Kerwin, Hispanics having no chance of being successful.
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It was the classic WWE minority vs the world storyline with a HUGE twist.
And, you know something, it worked. It really did work.
Kerwin had a huge amount of heat, and it was real heel heat - not "get off my screen" heat. Chavo was always going to make the gimmick a success and excelled when he started coming to the ring with a golf cart, and the cheesiest American swing music to boot.
The gimmick, of course, ended on a sad note with the death of his uncle Eddie, but it was a notable time in Chavo's career and should be remembered for creating a conversation about racial hatred in America at the time.