4 WWE heel turns Vince McMahon rejected and 1 he reluctantly agreed to

#1 Vince McMahon did not want Hulk Hogan to turn heel

Hulk Hogan defeated Vince McMahon at WrestleMania XIX in 2003

In another story from his Something to Wrestle With podcast, Bruce Prichard revealed that Vince McMahon wanted Hulk Hogan to remain a babyface due to the amount of money that WWE made from having his face on merchandise and other marketable products.

“I think Vince was always looking at it like, ‘You can’t just look at it for today, you have to look at what that decision means for business down the road.’ So turning Hulk heel, for me, creatively, I would have loved to have done that. I feel that rasslin’, that old mentality, would have been good business. He [Vince McMahon] didn’t.”

In February 2002, Hogan returned to WWE as a heel alongside fellow nWo members Kevin Nash and Scott Hall. However, WWE’s fans rejected the iconic Superstar as a bad guy, leaving Vince McMahon with little choice but to turn him back into one of the top babyfaces on the roster.

Hogan went on to have lots of interactions with Vince McMahon’s villainous Mr. McMahon character in the months that followed his return, leading to a match between the two men at WrestleMania XIX.