#2 Better execution of mind games
Remember Bray Wyatt's WWE title match at WrestleMania 33?
You know, the match where everyone thought that WWE lost their mind by projecting images of worms and other disturbing images onto the ring canvas? The company ultimately played this off as mind games by Wyatt in an attempt to distract his opponent, Randy Orton, but they offered no real explanation of how it happened.
A female WWE star said her life is in danger. Details HERE
There were a lot of other problems with the match, especially, in the eyes on many members of the WWE Universe, with Wyatt walking in as champion and losing the belt to Orton after only a short title reign, but WWE's execution of Wyatt's mind games have often been very confusing and inconsistent.
Fortunately for WWE, all that would change with the creation of The Fiend and The Firefly Fun House. Above all else, it essentially gave Wyatt a mechanism to implement his mind games on opponents and keep his supernatural character in check. They also have created a variety of unique ways to do this and that is one of the best parts about his persona.
From Daniel Bryan's "Yes!" chant being used against him by the cast of The Firefly Fun House, to how WWE hinted at Wyatt trying to force Rollins into becoming a more sinister character, WWE has found a way to make The Fiend work in ways that the original character often couldn't.