#2 Hulk Hogan, 2002
After what was possibly the greatest run of any WWE Superstar, Hulk Hogan left the company in 1993.
By that time, he had become arguably the biggest Superstar in the business. In WCW, Hogan remained a babyface for a while, before turning heel at Bash at the Beach 1996, a moment that changed the course of wrestling history and gave birth to the nWo.
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After WCW folded, Vince McMahon brought back the nWo, consisting of Hogan, Kevin Nash, and Scott Hall. The villainous trio ran rampant on two of WWE's top Superstars, The Rock and Stone Cold Steve Austin.
This resulted in The Rock defeating Hogan at WrestleMania 18 in one of the biggest dream matches in WWE history, while Austin put down Hall in another match on the same card.
#1 The Rock, 2003
SummerSlam 2002 saw Brock Lesnar dethrone The Rock and win his first WWE title. During the match, the crowd turned on The Brahma Bull and began booing him for leaving WWE for Hollywood.
In early 2003, The Rock came back to WWE. This time though, he was donning a completely different persona. The People's Champ had now become a Hollywood sellout, who looked down upon the fans and bragged about his movie career. He instantly became a genuinely hated villain, after delivering legendary heel promos in Toronto and Indianapolis.