#4 Pro Wrestlers
It almost goes without saying, but perhaps the biggest direct beneficiaries from the dynamic of a Wednesday Night War are the pro wrestlers themselves. Upon the announcement of AEW at the beginning of the year, WWE almost immediately began scrambling, locking up talent to long-term contracts to keep them from going to the competition.
Some of the reported figures for contracts awarded to lower midcard talents have been eye-popping, but given the sacrifice these men and women make for a promotion that misclassifies them as independent contractors, the more money that is being thrown around the better.
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The value of pro wrestlers has suddenly skyrocketed as anybody coming anywhere near free agency stands to sign an impressive contract with either WWE or AEW.
Pro wrestlers as beneficiaries in the Wednesday Night Wars also goes well beyond the scope of basic contracts as AEW offers lighter schedules for its talent and has even kicked around the idea of a potential wrestlers union.
With AEW in the picture, far more performers who would have been given the cold shoulder by WWE have a platform for their once-overlooked talents, even if that platform is in WWE as a means to counter AEW.