#3 You just made the list
Chris Jericho is that incredibly rare WWE Superstar who has been able to reinvent himself across time and different eras. While he got over huge during the Attitude Era, there’s a very real argument that he was even more over in his most recent tenure with the company, mostly spent working with and then against Kevin Owens.
Along the way, Jericho came up with 'the list'. As he’s discussed on his podcast, he at first just wanted a signature foreign object to be help his heel character cheat.
The list took on a life of its own, though, as his catchphrase caught fire with fans. Putting his colleagues on the list transitioned from a totally random, nonsensical promo line to something fans eagerly anticipated and chanted along with Jericho on.
Not everything that even a star like Jericho will stick, but this gimmick fundamentally worked, and was fundamental to keeping the aging star over at the highest level, and making his return to WWE eagerly anticipated when it finally does happen.