#4 Eric Bischoff challenges Vince McMahon
This next entrant is a different one from every other on this list. Unlike all the others mentioned here, this one is not a gimmick or long term idea. This was a short term idea, but it made WCW look strong and helped keep up their ratings for a few months over WWE at a time when RAW and Nitro were pretty neck and neck.
Perhaps one of the most famous moments to come out of the Monday Night War, came in April 1998, just two weeks after WWE ended WCW Nitro's 83-week ratings win streak over RAW. In one of the craziest and wildest moments ever in wrestling Vince McMahon sent his D-Generation X faction to the site of a Nitro taping in Norfolk, Virginia. There, they dressed up in army gear, shouted insults through a bullhorn, filmed fans claiming they were given free tickets and attempted to enter the arena.
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WCW responded at the time by closing the venue door, in Triple H's words, making them 'cowards', and left. When people talk about the DX invasion, particularly WWE, they always seem to ignore Bischoff's genius response to the invasion. Bischoff responded by taking the attention off of DX, and instead of them, he challenged Vince McMahon himself to show up to WCW Slamboree to have a fight with him. When McMahon didn't show up to the event, Bischoff ordered the referee to start the match and count to ten and was awarded the win by count-out.
This genius response made WWE and Vince McMahon look pretty weak. WWE could have actually responded to this by saying that they didn't want to give WCW a bigger buy-rate with Vince showing up, but they didn't, and thus looked inferior. Fantastic play by Bischoff.