#3. Kevin Owens
Kevin Owens is a spectacular star. His in-ring skills are immaculate and literally leaves nothing to be desired. The fact that he is far from being a shredded WWE star with an amazing physique does not stop him in the least bit. He is more athletic than many stars who appear to be fitter than him. What is spectacular about Owens is how easily he can get the audience to hate him. He has had some amazing WWE stars to work with the likes of Chris Jericho and Sami Zayn, but he never loses a beat either way.
While him turning on Zayn after Sami won the NXT Championship remains one of the biggest heel moves in WWE's recent history other than one by the next star on the list, his Festival of Friendship segment with Jericho literally saw hearts break among the fans.
Other than these huge segments, his small actions inside the ring without even a mic present makes him even better. Insulting an audience member from inside the ring, or simply pointing out something stupid the face is doing while wrestling just adds to the heelish character that he has developed.