3. John Cena
Love him or hate him, but, you simply cannot ignore him! Super-Cena has been the face of the WWE for over a decade now. Over the past few years, he has become injury prone, but, his superhuman regeneration powers always let him make a comeback earlier than the stipulated time.
Cena is a character who is equally jeered and cheered by the fans. Even Cena acknowledges this fact during his promos and capitalizes on it to get a pop from the crowd. With a limited move set Cena has managed to churn out fabulous matches at will.
All his US Championship open challenge matches are a proof of his ability of smoothly working with wrestlers of different styles. His involvements with initiatives like B.A Star, Susan G. Komen and Make-A-Wish have also consolidated his position as the face of the company.
No matter how much WWE purists despise Cena for being the chosen one, they cannot deny the fact that Mr. Fruity Pebbles has done a laudable job of running with the torch that was once held by larger than life icons like Hulk Hogan and The Rock.