#4 Payoffs

Admit it.
WWE is spot on when it comes to creating payoff situations for fans and that doesn't seem like something that is going to end anytime soon. Beyond that, the company has done such a great job in upping the ante on their storytelling that it makes fans genuinely want to watch what happens next.
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Between Kevin Owens getting hotter and hotter as an anti-hero, and Roman Reigns getting targeted by a mystery assailant, the company is starting to give fans incentives to keep coming back. They are also creating some pretty interesting mini storylines in the process, which will also be interesting to watch play out.
In the end, WWE is doing something again. They are making their content matter and it is truly showing. With that being said, and the company coming up with great storylines across the board, it should be obvious that they are on top of their game right now.