#2 The Rock (1999)
In April 1999, The Rock had just been defeated for the second pay per view in succession by Stone Cold Steve Austin.
No longer WWF Champion and having lost his re-match, Rock cut a frustrated figure.
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Six months earlier, the crowd had turned Rock face only for the "People's Champion" to turn on them and become Corporate, aligning himself with the McMahon's.
However, Rock's hugely entertaining antics still endeared him to the WWF audience and he finally returned to the good side when he turned on Shane McMahon following his Backlash loss to Austin which he blamed on McMahon.
The fans were ecstatic, Rock was face once more. This time it was for keeps. Rock became a global mainstream megastar as the company's top talent.
A hugely successful face turn. Undoubtedly the second most significant in WWF history.