#1 Stone Cold Steve Austin (1997)
There has never been a more memorable or more successful face turn in all of wrestling history.
At Wrestlemania 13, rebel heel, Stone Cold battled legendary Canadian hero, Bret Hart in a bloody, thrilling I Quit bout.
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Austin's never say die attitude began to endear him to the capacity crowd as the match wore on. It was truly masterful storytelling by the WWF as at the same time, the fan's beloved hero resorted to more and more dastardly tactics in order to force the victory.
Eventually, Hart locked Austin in a sharpshooter which Stone Cold was unable to escape from, due to the significant blood loss he had suffered.
However, he also refused to give up. Austin continued to battle until he fell unconscious. An unsporting Hart then continued to assault him after the bell.
Stone Cold was now face and Hart heel.
Austin's every man character took the WWF to heights never seen before as his feud with WWF boss saw the company overtake WCW in the Monday night rating war before putting them out of business altogether.
Never before or since has one face turn had such a major, positive effect on any wrestling company.