#4 Let Shane McMahon beat Kevin Owens
The WWE Universe absolutely hates Shane McMahon's very existence and the company would be absolutely foolish not to capitalize on that for all it's worth. Of course, WWE seems to already be doing that, especially with how dominant he has been lately, but the company needs to take it a step further.
While putting him in the WWE title picture would be that step forward, doing it before the perfect moment could cause it to fizzle out prematurely. That's why WWE should have Shane McMahon win the match against Kevin Owens at SummerSlam and thus force the Prizefighter to quit the company.
Not only does that allow for Owens to cement himself as the biggest babyface in the company, it also guarantees a great deal of heat for McMahon, who can then go on to win the WWE title later on. After a few months with McMahon as champion, Owens or another deserving babyface can finally defeat him to put an end to his reign.