Let us start right off the bat by mentioning that we're not outright saying that Seth Rollins, will, in fact, lose at WWE SummerSlam 2019. He's set to compete in the main event against Brock Lesnar and this is going to be their fourth match against each other.
Funnily enough, they've hardly actually spent any time together in the ring, especially if you consider that their first meeting in 2015 was a no contest, their WrestleMania 35 match technically ended in just two and a half minutes while the third match was a Money in the Bank cash in.
Regardless, it seems as though The Architect may not exactly be enroute to becoming a multi-time Universal Champion just yet. We have no doubt that he will win the title multiple times, even in the near future, but SummerSlam won't be the date he does so. Here are a few reasons why Vince McMahon may not allow Seth Rollins to beat Brock Lesnar at the biggest party of the summer.
Also read: 5 reasons why WWE is 'desperately' trying to change Seth Rollins' character
#5. Brock Lesnar is potentially pegged for another long run with the title
Brock Lesnar has pretty much owned the Universal Championship since he defeated Goldberg for it at WrestleMania 33 in 2017. The only times that he didn't hold it was when Roman Reigns beat him for it in 2018 and the brief period where it was vacated. Apart from that, Rollins' run has been the only time since then that Lesnar has walked around without the title.
Perhaps the fact that Lesnar signed a new lucrative contract with WWE means that Vince McMahon wants to reward him for yet another Universal Championship run. This time, however, it may not have a wasteful payoff. But we'll get to that later.
#4. Seth Rollins has lost steam since WrestleMania 35
There's no denying that Seth Rollins and his girlfriend and RAW Women's Champion Becky Lynch have both lost a considerable amount of steam since WrestleMania 35. Heading into the grandest stage of them all, Rollins had the third most momentum in the company, only behind Becky Lynch and Kofi Kingston on SmackDown Live.
While Kingston has managed to move forward as a very strong champion, Rollins has lost a bit of steam, which is why Vince McMahon may think twice before immediately putting the title back on him.
Since Roman Reigns has taken up a rather different role since his return, it's unlikely that we'll see The Big Dog go after Lesnar. Rollins has still been handpicked as "the guy" to take Reigns' place, but WWE knows that they have to rebuild his momentum to make him as hot as he was in early 2018.
#3. Potentially building another superstar
Now this is something we do admit is the least likely reason as to why Rollins wouldn't be allowed to win. It's clear that WWE under Paul Heyman is in a mode where the focus will be shifted towards the superstars of today and tomorrow rather than yesterday and Heyman knows well that he can utilise Brock Lesnar to eventually build another star.
The whole premise about the "Beast Incarnate" character of Lesnar over the last few years has been that he has been so dominant that there has always been that one superstar destined to topple him off.
While Roman Reigns was pegged for that position, his leukemia last year changed a lot of things and despite Rollins being "the guy" for now, WWE may want to build another major superstar in the coming year or so.
It may not even be a babyface - it could even be a top heel.
#2. To make SummerSlam the "Brock Lesnar show"
It's not hard to believe that in 9 SummerSlam appearances, The Beast Incarnate Brock Lesnar has only lost thrice. Not only this, but he perhaps boasts of having the greatest SummerSlam resumé ever, facing the likes of The Rock, Kurt Angle, Triple H, CM Punk, John Cena, The Undertaker, Randy Orton, Roman Reigns, Braun Strowman and Samoa Joe.
The only person who has a record as close to that is Bret "The Hitman" Hart, whose resumé speaks for itself. While The Undertaker does have the most appearances, the quality of opposition was generally nowhere close to Lesnar or Hart's.
It's clear that WWE wants to make SummerSlam a show centered around Lesnar and it's telling that he has main evented the last six out of seven SummerSlam events he has been a part of. Having him beat Rollins would only add to that incredible SummerSlam resumé.
#1. To build to a WrestleMania 36 retirement match
There have been rumours that went around in May that Brock Lesnar reportedly discussed the idea of a retirement match at WrestleMania 36. Now, we're not stating this to be a fact, but simply putting it out there as a possibility as to why Rollins may not win this coming Sunday at WWE SummerSlam 2019.
The idea is that Brock Lesnar may be calling it quits at the grandest stage of them all at Tampa next year. If he does, then it's a no-brainer that WWE will make him main event the PPV.
And if it is, in fact, his final run with the company, you can be assured that WWE will go all guns blazing to utilise him as much as they possibly can while he's still around. This may mean an extensive run with the Universal title that will culminate at WrestleMania 36 - where he will supposedly retire.