#1. Unpredictability
There's something in the air when it comes to WWE over the last couple of weeks, and that has solicited a lot of attention from fans. While some might have thought that the company would try out a bunch of different things to see what worked, they seem to have focused in on the unpredictability element of each broadcast.
Not only is that evident by the way Matt Riddle defeated AJ Styles in his debut match on SmackDown, but also by just how breathtaking the final moments of the June 22nd main event of Raw was. In fact, this is some of the best storytelling WWE has done to date and it stems from that anything can happen mentality.
Whether that be a horde of ninjas, Asuka finally defeating Charlotte in one on one competition, or brilliant cliff hangers before commercial breaks, WWE has successfully invested fans in what happens next. All they need to do now is find ways to capitalize off of that and continue to build storylines that fans can get behind.