#4 Bringing more edgier storylines to invoke more anticipation

If Samoa Joe's rivalry with A.J. Styles is anything to take into consideration, then the company could do some serious business with such edgier storylines.
As a fan of professional wrestling, the fans definitely like getting engaged with content that resonates with the audience and excels in the wrestling aspect of it.
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Since the creative team has failed to do that on multiple occasions, they must certainly maximize their interest in elevating the ruthless aggression that made the company so famous.
With All Elite Wrestling looking to focus more on wrestling, such content-driven storylines could see huge character involvement with an authentic display from the men/women involved.
Considering that Daniel Bryan's epic underdog storyline made him one of the biggest stars this industry has ever seen, an opportunity with such stories could change the entire complexion of a superstar's career.