#4 Not knowing what they want
Does the WWE Universe know what they want?
Whether they actually do or not is probably a matter of opinion, but it honestly seems like they don't anymore. Not only is that evident by their constant complaints towards the company no matter what they do, but also by the fact that WWE has gone out of its way to cater to fans with diminishing results.
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With that being said and the company still struggling to find its footing after Money in the Bank, maybe it's time WWE stops giving fans what they want and when they want it. If nothing else, fans are spoiled rotten at this point and will complain if absolutely anything doesn't go their way.
For example, WWE put on an amazing Money in the Bank pay-per-view this year, but the star-studded event was overshadowed by Brock Lesnar winning the MITB briefcase. In fact, the move was enough for some fans to swear off the company completely and swear their allegiance to AEW.
In the end, this more than proves WWE fans are fickle and furthermore, that they don't know what they want. It also proves that WWE trying to cater to them will only result in failure and need to think outside of the box in order to keep fans enthralled.