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#2 Fans love a good underdog tale
One of the few things that has been a constant in wrestling is that the fans will always cheer for an underdog who has been held back throughout his career, even though he makes the audience care. It has happened with the likes of Daniel Bryan, Kofi Kingston, and Becky Lynch in the past.
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Truth has been with WWE for more than a decade at this point. Over the course of his WWE run, he has never won a major title and was a jobber to the stars for the majority of his time in the company. All of a sudden, Truth got hot with the 24/7 Title and the angle became an instant hit on WWE's Youtube channel and other social media handles. An underappreciated Superstar like Truth suddenly getting a shot at championship glory was bound to make the fans get behind him like never before.
