5 biggest reasons why WWE can't leave the PG Era behind

Modified Jul 04, 2019 06:27 GMT

#3 The sponsors and associations

John Cena has fulfilled hundreds of wishes in the past several years

After transitioning to PG back in 2008, WWE began associating itself with organizations like Susan G. Komen, Special Olympics, and Make-A-Wish. Even at its peak during the Attitude Era, mainstream media tried to stay away from WWE, courtesy its weekly programming that wasn't exactly family-friendly. Barring rare exceptions like Mike Tyson being involved with WrestleMania 14, WWE struggled to tie up with advertisers that catered primarily to families.

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WWE Superstars have granted thousands of wishes via the Make-A-Wish foundation. They regularly represent the company in various events and TV shows. Major advertisers bring lots of positive exposure and mainstream attention to the company, something no organization would want to miss on. World-renowned brands like Snickers wouldn't want to be associated with WWE if it drops the PG direction.

About the author

Abhilash Mendhe is a pro wrestling journalist at Sportskeeda with nearly five years of experience. He completed his MBA from the Symbiosis Institute of Telecom Management in 2016 and worked with multiple banking institutions, including Tech Mahindra. While he started writing WWE articles for Sportskeeda in 2019 as a hobby, it eventually became a significant part of his professional journey.

Abhilash checks his articles thrice before sending them to the editing team, ensuring his work is highly accurate and reliable.

He has interviewed prominent pro wrestling personalities like Noam Dar, Angry Miz Girl, Brendan Cobbina, and Jesse Lambert. Abhilash is a big fan of AEW star Orange Cassidy, as he believes the former International Champion’s on-screen gimmick of an extremely lazy guy resonates with him.

Given the opportunity to script WWE’s next big storyline, Abhilash would treat fans to the second installment of The Bloodline Civil War. He would book Roman Reigns to re-form The Bloodline with The Usos and Sami Zayn upon his comeback. The angle would see The Tribal Chief-led group go head-to-head with The Rock, Solo Sikoa, Tama Tonga, and Jacob Fatu in a blockbuster family feud.

When not reporting on pro wrestling, Abhilash likes to work out, go on walks, read, and explore new eateries.

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Edited by Rahul Arun