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#2 Taking jibes at the competition
Back during the Attitude Era, WCW was known for taking shots at WWE on a weekly basis. WCW went on to create a character named Oklahoma, to make fun of WWE's Jim Ross. On an episode of Nitro, former WWE Superstar Alundra Blayze dumped the WWE Women's title in a trash can, which led to the title getting retired.
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During the peak of the Monday Night Wars, WCW used to regularly give away Raw results. This move backfired big time, when Tony Schiavone took a jibe at Mick Foley during an episode of Nitro, while giving away Raw results. The Fingerpoke of Doom followed, which enraged the fans like never before.
The irate fans switched over to WWE Raw to witness Foley winning the WWE title. This was a pivotal moment in the rating war, and something that AEW should keep a note of. Bashing your opponent paints a bad picture of yourself in front of the fans, and it ends up backfiring in some cases, like what happened with WCW.
