#1 Bray Wyatt loses
WWE doesn't want The Fiend to lose a match for a while and that means they are going to have to come up with some pretty creative ways to keep that streak going. Fortunately for the company, they have created arguably their best supernatural entity to date and have done so in a way that gives them a lot of breathing room.
That's why WWE has advertised the upcoming match between The Miz and Bray Wyatt the way it is and it is also why The Eater of Worlds could finally take his first loss since returning to the ring. Of course, that's not going to go over well with everyone, especially with an opponent like The Miz, but it's not like the streak or the title is at stake.
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And if those two things were at stake, than a legitimate argument could be made about whether WWE should do it or not, but neither thing is at play here. In fact, the company has done everything they can to make the stakes for this match as low as possible, which means that a Wyatt lose means absolutely nothing.
It would almost be the same as if John Cena, Roman Reigns or AJ Styles took a loss. Sure, it would sting a little at the moment, but there's nothing really at stake here. Furthermore, there is a lot to be gained by a Bray Wyatt loss that could do a lot of good for the company going forward.