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#2 They took away his “Feed Me More” taunt
When it comes to title reigns, sometimes the championship can help make the guy (e.g. Jinder Mahal as WWE champion) and sometimes the guy can help make the championship (e.g. John Cena as US champion).
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Well, a similar thing can be said for catchphrases – in this case, Ryback and “Feed Me More”. Even if he was being booed as a good guy, he could throw his shoulder forward three times and quickly have the crowd chanting “Feed Me More”.
It was something that was never planned but, according to the man himself, Vince McMahon enjoyed the catchphrase and it became a pivotal part of the Ryback character. However, he was told to stop using it – and the signature taunt that went with it – after he turned heel on John Cena in 2013.
When the crowd could no longer chant “Feed Me More”, they’d chant “Goldberg” instead, and a comparison that seemed to be going away soon came back once he turned heel.
