#4 Meaningless Intercontinental Championship reigns
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Nowadays, there are more titles in WWE than ever and excluding the Cruiserweight Championship, they are all regularly defended on pay-per-views.
However, during Wade Barrett’s five reigns with the Intercontinental Championship, WWE took the title a lot less seriously than they have done over the last couple of years with the likes of Dean Ambrose, Kevin Owens, The Miz, Roman Reigns and Seth Rollins.
Barrett held the title for a combined 397 days, which puts him eleventh on the all-time list of cumulative days as champion, but it was clear during his reigns that WWE never made a conscious effort to make the IC title feel relevant again.
This was best summed up at WrestleMania 29 when Barrett lost the title against The Miz. Despite being the only match on the kickoff show, it was given just eight minutes, and the title change felt totally pointless when the Englishman won it back from Miz just a day later.