#3 Heel Turn

Unlikely though it may be, it could be a stroke of genius on the part of the WWE if they actually decide to turn Roman Reigns heel now.
For the longest time, the audience has been baying for a full-blown heel turn given that he just doesn't come across as a white meat babyface like John Cena, despite the WWE best efforts to project him that way.
Female superstar says she inspired John Cena turning heel HERE
And that was never more apparent than in their recently culminated feud.
The audience was largely pro-Cena and anti-Reigns, and given how well the Big Dog acquitted himself in that climate, it may be something that the WWE would be wise to take on board.
At the end of the day, Vince McMahon just wants Roman Reigns to get over with the WWE Universe.
And maybe the best way to ensure that is by having him turn heel after all.