#3 The one on one ladder match
The first thing that probably comes to our mind when we talk about the Intercontinental championship is the classic ladder match that went down between Razor Ramon and Shawn Michaels. Michaels and Ramon set the bar for one-on-one ladder matches and it was one of those outings that made the Intercontinental Championship look like a big deal.
Though WWE throws in ladder matches for the Intercontinental championship every once in a while, it is usually multi-superstar matches. The purpose seems to be just filling a pay-per-view spot and give some superstars their moment under the limelight. On the other hand, if WWE actually pits two superstars against each other with the title on the line, it would actually feel like that the title is valuable in nature.