#3 Don't say bump, Maggle
It's been a little while since one of those lists of banned words for the announcers has made the rounds. Usually, the smarky words like "heel," "babyface," and also "belt" for some reason are prohibited from uttering. It's safe to say that bump is also off limits even though it was heard during the main event.
Seth Rollins gave Sheamus a guillotine leg drop that sent him tumbling to the floor below. Michael Cole described the landing as an "ugly bump," then immediately corrected the word to "fall" instead.
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It can only be assumed that Vince McMahon spewed out at least a half dozen expletives into the earpiece of Cole in that incredibly short time it took for him to fix his error.