#3 Zack Ryder
Zack Ryder wasn’t supposed to be famous; he was just another lower mid-carder than was languishing at the bottom of the totem pole in the WWE. Ryder, at least in WWE’s eyes, was yet another generic lower mid-card talent that had nothing to offer, and did not stand out from the pack.
This was when Ryder decided to take matters into his own hands and used social media to show the fans what he was capable of.
Ryder’s rise to fame resulted in the fans chanting his name in the arenas, while the creative team believed that he was nothing more than a curtain jerker.
WWE finally decided to put the United States title on Ryder, but the WWE took the hottest commodity in wrestling, and completely killed his momentum. Not only that, but they also took over his YouTube show, and managed to ruin the single best thing on social media for the WWE fans!
Furthermore, WWE used Ryder’s popularity to further storylines involving Cena, and for his troubles, Ryder was pushed off staircases and the entrance ramps.