#5. Better utilization of talent
At the moment, WWE has the most talent it has ever had in its history. Talent utilization has always been one of the biggest problems in the company. Stars from other promotions have been booked in horrendous feuds, some have had losing streaks and others have been relegated to being enhancement talents. A star like Finn Balor, who was the Intercontinental champion was on TV only a handful of times, was booked to lose the title on the pre-show to Shinsuke Nakamura.
WWE has always tried to have a reliance on one star, which has now started to plague them since the departure of John Cena. They tried passing the torch to Roman Reigns, but his forced rise to the top was immediately ruined as it wasn't organic and fans proceeded to boo the Big Dog. WWE has the means to resort to a model where they can have multiple stars competing for the top championships of each brand. Stars like Drew McIntyre, Balor, AJ Styles, Roman Reigns, Seth Rollins, Kevin Owens, Samoa Joe, Brock Lesnar, Bobby Lashley, Braun Strowman, Kofi Kingston, Big E, Bray Wyatt, and Randy Orton; the list goes on and on. Having the top guys involved in meaningful feuds and keeping them relevant is important. The times where one guy is the only top star could be gone. In all honesty, it should be history.
The overall utilization of talent that they've acquired over the years has been rather poor. The hope for a brand split and the legitimization of the product courtesy of Bischoff and Heyman with using an edgier sports-oriented presentation can accomplish more for the talent that is being underutilized. This can continue to have bankable top stars that Vince McMahon and shareholders dream of having.