#4 A fan oriented pay per view
Remember Cyber Sunday and Taboo Tuesday? Yes! A similar pay per view where fans call the shots would be great for WWE at least once a year.
The above mentioned PPV's were exciting simply because the fans made the decisions (or at least they thought they did). It was mostly the popular opinions that got the votes and everybody got their money's worth.
It was a pay per view which incorporated one night appearances of WWE legends and interesting match stipulations. If you wanted to see Chris Jericho defend his musical chair title at a PPV and also pick who his opponents are, this might just be the place to organise and witness it all.
The WWE can leave one PPV completely to the fans. If they made it a 'for the fans, of the fans, by the fans' kind of an event where you also monitor creativity and see how it works, the results could stun them.