#1 WWE revamps the format of Raw and SmackDown
Both, Raw and SmackDown need a complete makeover. They have become too predictable since they follow the same routine. Raw has recorded the worst viewership in recent past, and SmackDown has also hit new lows in terms of viewership. This needs urgent attention.
The show-opening and show-closing segments have become stale and monotonous. WWE management needs to think an out of the box strategy and come out with a new routine to attract more viewers.
They can start SmackDown with a match instead of a 15-minute promo. The superstars of both brands can fight each other to entice fans. NXT stars can also fight once in a fortnight under the two brands.
WWE can change the Raw set once in a while so that it becomes more entertaining to watch. Addition of fresh stars in the main event of Raw can be a refreshing change for the audience. Raw also needs better storylines and gimmicks while SmackDown needs to feature matches with more specifications.
All the above changes can bring in more audience and increase their fan base. This would also help them draw more money and fight any competition with niche wrestling promotions.