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#4. Roman Reigns' Royal Rumble comment
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A month before Roman Reigns returned to WWE for his heel run as The Tribal Chief, he made a comment about the Royal Rumble that wasn't well-received by fans.
Responding to a tweet about the 2017 Royal Rumble, Roman Reigns called himself the most important Royal Rumble competitor of all time. He has only won the Royal Rumble once, in 2015.
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Roman Reigns has been the runner-up almost every year he's competed in it. In 2014, Reigns was the runner-up before Batista won. In 2016, he was the second-last competitor thrown out, with Dean Ambrose being the runner-up that year to winner Triple H.
In 2017, Roman Reigns was the runner-up as Randy Orton threw him out to win the Royal Rumble. In 2018, he was in the same runner-up spot, but to Shinsuke Nakamura. Reigns didn't compete at the 2019 Royal Rumble pay-per-view.
In 2020, Roman Reigns was once again the runner-up to winner Drew McIntyre. What's clear from this is WWE's pattern of using Reigns to get the eventual winner cheered. His 2017 Royal Rumble entry from #30 in particular was highly controversial and WWE knew this. However, fans still didn't respond well to the idea that he is the most important Royal Rumble competitor of all time.
#3. Roman Reigns takes a dig at a fan's (non) belief
While this is admittedly less controversial, the timing of it didn't help Roman Reigns. Some would argue that this was a clever comeback from him, while others would say that it was a bit insensitive.
Reigns wasn't a popular character in 2017 and that may have had a lot to do with vocal portions of the WWE Universe jumping on any reason to criticise him. Responding to a supposed atheist on Twitter, Reigns called them a "faithless fool". The nature of the response was seemingly a slippery slope to ride on.
Fortunately for Reigns, this was quickly forgotten about.
