Unbeaten streaks are always supposed to be a safe bet when you are trying to put over a superstar as a main player. Bill Goldberg's WCW unbeaten streak enhanced his aura and placed him as a credible challenger to Hulk Hogan. Similarly, the Undertaker's Wrestlemania streak amped up the attention around Wrestlemania season as more and more challengers fell by the wayside.
Among the current WWE superstars, Asuka is the most recent performer who was built up with an undefeated streak. Unbeaten in NXT, Asuka finally bit the dust against Charlotte Flair at Wrestlemania, cementing Charlotte's position as the top dog in the women's division. While the decision to have an established superstar breaking an unbeaten streak is always debated, one can't argue that the result didn't bring more eyeballs to the product.
WWE has had some pretty impressive undefeated streaks over the years. Normally, a wrestler that ends someone's unbeaten streak is supposed to get a great rub and, usually, a main eventer is chosen for that honour. Remember Umaga's unbeaten run in 2005? It ended at the hands of none other than John Cena.
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However, many a time, WWE loses the plot as well. Remember who ended Roman Reigns' main roster singles unbeaten run? It wasn't CM Punk, Daniel Bryan or Brock Lesnar - Instead, it was the Big Show (with a little help from Seth Rollins) at a time when he was no longer considered as a vicious heel.
This list looks at five current WWE superstars who have had unbeaten streaks and the wrestlers who defeated them.
#1 Bobby Lashley gets pinned by JBL at WWE No Way Out
Bobby Lashley debuted in WWE in September 2005 on the SmackDown brand and immediately went on an undefeated streak. The WWE creative saw big things for the future ECW champion and pushed him to the moon, wasting no opportunity to remind viewers of his amateur wrestling and military accomplishments.
Lashley went on to beat undercard wrestlers like Simon Dean and Orlando Jordan and was part of the Smackdown team for the traditional brand vs brand Survivor Series elimination match. Lashley was allowed to shine in the match, executing numerous high intensity moves on the RAW wrestlers. However, the crowd wasn't completely behind Lashley and they mostly cheered when Kane eliminated him after an illegal Chokeslam.
WWE continued to hype that Lashley was unbeaten in singles competition and that streak stood for nearly six months. In the end, the streak was broken in unceremonious circumstances by JBL. At the No Way Out PPV in February 2006, Lashley had his shoulders pinned to the mat after JBL hit him with a Clothesline from Hell after an interference by a shillelagh-wielding Finlay.
Once the first loss was chalked down, the floodgates started - Lashley lost a lumberjack match to Finlay, failed to capture the Money in the Bank briefcase at Wrestlemania and lost to Booker T at the King of the Ring before bouncing back to capture the United States Championship.
#2 Drew Mcintyre falls to The Undertaker on WWE SmackDown
Drew McIntyre's first WWE run was basically a heel version of Lashley's initial stint. Dubbed the 'Chosen One' by Vince McMahon in 2009, McIntyre was supposed to be a World Champion in the near future and understandably started piling up wins after wins.
He started by beating the likes of R-Truth, Charlie Haas and Finlay and was one of the surviving members of Miz's victorious Survivor Series team. Soon afterwards, he beat John Morrison to win the Intercontinental title and defended it successfully against Morrison and Kane. However, it had become clear that the 'Chosen One' gimmick hadn't really taken off and WWE decided to give more heat to McIntyre.
The way they did this was for McIntyre to lose matches and have those losses expunged from the record due to the influence of Vince McMahon. Kane would hand him his first in-ring loss when he beat McIntyre via pinfall to qualify for the 2010 Money in the Bank match. However, that loss was removed from the records.
This basically gave the impression that McIntyre's unbeaten streak was a sham and it didn't help when he suffered and then expunged another loss - this time to Matt Hardy. The angle did not reach any conclusion as McIntyre was beaten clean by The Undertaker a week later.
Just like Lashley, McIntyre's stock plummeted, with him failing to win the Money in the Bank match and losing his Intercontinental title to Kofi Kingston. Yet, a decade later, and the Scottish Psychopath is WWE Champion. What a turnaround!
#3 Roman Reigns takes down Braun Strowman at WWE Fastlane
After his split from the Wyatt family in the 2016 WWE Draft, Braun Strowman was pushed as a monster heel on RAW. He went on to have a six month undefeated streak, which actually seemed to extend for a much longer time since he would beat unknown jobbers during a large part of that initial run.
Others who faced Strowman's wrath included Sin Cara, Titus O'Neal and Sami Zayn. It seemed that nobody on the WWE roster could stop the Monster Among Men. Strowman was protected in the Survivor Series elimination match by being handed a count out elimination and was finally pushed on to the Universal title picture. He faced then-champion Kevin Owens in a title match, but won the match only by disqualification following an interference by Roman Reigns.
This led to a feud between Reigns and Strowman and the two were booked to face each other at Fastlane 2017. WWE wanted to push Reigns as the new John Cena who would take down monster heels and consequently Strowman found himself staring at the stars as Reigns beat him clean with a Spear.
Unlike most others in this list, Strowman's momentum did not drop. In fact, the crowd was so anti-Reigns that Strowman benefitted from the loss before going on to beat Reigns in two successive Pay per views. This set him up for a Universal title match against Brock Lesnar - but found himself failing to win the title on two occasions.
#4 Andrade comes up short against AJ Styles on WWE SmackDown
Former WWE NXT Champion Andrade had a considerably short undefeated streak on the main roster after he moved up from the Black & Gold Brand in 2018. From his debut on April 17, Andrade went unbeaten for three months, defeating local competitors in his first few weeks.
He moved on to feud with Sin Cara on SmackDown and then again on the Extreme Rules kick off show. WWE wasn't sure how to replicate his NXT popularity on the main roster and his next feud was against Rusev. Andrade would go on to beat Rusev, but his undefeated streak ended without much fanfare when he was beaten by then WWE champion AJ Styles in a throw-away non title match on SmackDown.
Andrade floundered for a while, mostly losing his matches before getting drafted to RAW. He would have matches with familiar opponents like Rey Mysterio and Humberto Carrillo and captured the United States Championship.
But his momentum ended after a wellness policy violation with Carrillo delivering an exposed Hammerlock DDT to write him off television. However, he seems to be back on track now, joining the tag division with Angel Garza.
#5 Brock Lesnar betrayed by Paul Heyman and beaten by Big Show at WWE Survivor Series
Brock Lesnar has had the longest undefeated streak among all active WWE superstars. When Lesnar debuted in the company all those years ago in 2002, he went on an 8-month unbeaten streak which eventually led to him capturing the Undisputed WWE Championship.
Lesnar, with Paul Heyman in tow, made his RAW debut the night after Wrestlemania 18, attacking the likes of Spike Dudley and Al Snow. His first major feud was against the Hardy Boyz and he defeated both brothers in separate singles matches. He did suffer a tag team defeat to the Hardys when his partner Shawn Stasiak ate the pin at Insurrextion 2003, but that was hardly brought up by the commentators.
Lesnar's streak ran through the King of the Ring tournament, which he won by beating Rob Van Dam in the finals. He would proceed to choke out Hulk Hogan next before beating the Rock for the Undisputed WWE title at Summerslam, winning the championship just 126 days after his debut.
A three PPV feud with the Undertaker ended in Lesnar's favour and after another title victory over Edge, Brock faced The Big Show at Survivor Series. It was here that Lesnar's unbeaten streak ended after Paul Heyman turned on his client. A chokeslam later, Big Show was the world champion and Lesnar's unbeaten run was over.