#4 Bray Wyatt

Even though his new gimmick is destined for greatness, Bray Wyatt still remains one of the most overlooked performers to ever step inside the squared circle.
The guy possesses all the credentials to take this company forward, but for some reason he has never managed to get the job done when the spotlight is upon him.
One such occasion was when the Eater of Worlds clashed against The Big Dog during Battleground in 2015. Despite the fact that Wyatt enjoyed working with Roman Reigns, the lack of creative direction led his character nowhere.
The WWE Universe were gradually turning on him, with many failing to invest in his words. One cannot deny that the former WWE Champion was good with words, but failed to back it up between the ropes.
His collision with Roman Reigns at Battleground saw the leader of the Wyatt Family emerging as the victor, thanks to Luke Harper's surprising intervention.
It's understandable that Vince McMahon gave Bray Wyatt the win whilst keeping Roman strong, the aftermath of the feud was terrible for Wyatt and his future.