#4 World Heavyweight Championship
The big gold belt has a long history in the wrestling industry. It began as an NWA-branded title, but it eventually became the marquee championship of WCW.
When WWE purchased the company in 2001, it chose to keep a few of the titles active. After the company rebranded everything, the WCW Championship became the World Heavyweight Championship.
Even though it always felt like a secondary title to WWE's original belt, the design tied its legacy to anyone who held it. There was something special about a championship with decades of history.
The universal title's design is just too bland. Each brand should have a completely different looking title, and the big gold belt would be a great replacement for the red fruit roll up Goldberg currently holds.