#5 The way down
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Cena’s struggle story to get onto the Wrestlemania 34 match card was an excellent narrative done wrong, as the company expected fans to buy into the notion that Cena's invincibility is suddenly non-existent.
Even though Cena lost multiple matches to mid-card talent, breakout stars and glorified main eventers, WWE’s abrupt booking of his last run left little to be desired and caught many wrestling aficionados off guard.
While WWE wanted to present Cena at his lowest of lows, implying he is not the man that he once was, a little losing streak is the worst way to illustrate that idea.
If WWE analysed the character of Cena before booking him as the ‘lovable’ loser, they would've found out that they can go deeper and darker into his frustrations, failures and regret when booking him as a man that has nothing to lose.
Beyond all that brightly coloured merchandise, WWE can reveal to the world a man that has given up, believes he is disrespected and feels betrayed because the most significant Cena retirement storyline WWE can do, is a fully-fledged heel turn.
Ah, the infamous Cena heel turn, that the WWE Universe has demanded for the last ten years which may seem unnecessary at this point, but Cena’s career has to lead him to this.
After his shocking loss to the Undertaker at Wrestlemania, it would be foolish to have Cena return as a happy go lucky babyface.
Instead, WWE should push aside the cheap pop for character development, as Cena more than any other character has the true validation to turn on the fans, the wrestlers and even himself.
As for 15 years Cena has walked down the ramp and soaked in the disrespect, he has had his most exceptional work inside the squared circle still criticised, and he has seen most of his original fans betray him, this is a man that has seen his three core values insulted, disregarded and degraded.
WWE pulling the trigger on a Cena heel turn at this point his career might be perfect, and it can lead to other incorporated narratives being elevated and legitimised by Cena's newly profound aggression.
Whether Cena is pursuing the WWE Title as an unruly heel, going after the Undertaker, or squashing fan-favourite superstars, WWE can turn this significant development into a massive storyline that can prove to be successful for the company.
This heel turn is not meant for fans to start liking Cena once again or for Cena to rejuvenate his career.
This retirement narrative is about a man who has been pushed too far, a man who has had his moral code insulted time and time again, and most importantly this is a man that knows his time is up in the company.
However, his time is now to leave a lasting impact that can shake the world of professional wrestling.