5 failed WWE heel turns that nobody bought

#4: Big Cass

After suffering a knee injury in his Summerslam 2017 match, Cass would return on SmackDown Live the next year.

With his seven-foot demeanour and aggressive promos, there was a time when Big Cass could have definitely gotten over as a monster heel.

Unfortunately, when Cass did turn heel in 2017, that time had come and gone.

Turning on long-time partner Enzo Amore, fans just couldn't see Cass as a heel, and his matches with the Certified-G were lacklustre to say the least.

Returning as part of the SmackDown Live brand in 2018, things seemed to be looking up for Cass, as he entered a feud with the recently-unretired Daniel Bryan.

Though this could have been a fresh start for Cass, his tenure with WWE didn't last much longer, as after going against the company's wishes during a segment, and reported heat backstage following various incidents, the decision was made to let the seven-footer go.