5 failed WWE heel turns that nobody bought

#3: 'Stone Cold' Steve Austin

Austin's turn was a cut-off point for many wrestling fans.

WrestleMania X-Seven may be regarded by many as the greatest WWF pay per view of all time, but the ending of the biggest show of the year left many fans confused.

In the main event match between Steve Austin and The Rock, it was Mr McMahon who made the difference, aligning with his old nemesis Austin to end the biggest show of the year on a bit of a downer.

Though Austin's reasoning for the turn (doing anything to win the WWF Championship), the heel turn backfired in multiple ways.

Many fans simply refused to boo the Rattlesnake, who had become just short of a folk legend in the wrestling community.

Even worse, many fans saw this moment as the time to cut-off from wrestling, as the WWF viewership never reached the same heights it was at before this heel turn.