#3 Owen Hart vs. Davey Boy Smith
WWE doesn't not have an extensive history of heel vs. heel matchups, and especially not in big match scenarios. However, when it came time to crown the first European Champion, The company was well served to cast heel partners in crime Owen Hart and Davey Boy Smith against one another.
That the match happened in Germany set up the oddball dynamic that both men were received ostensibly as faces by the live crowd, and didn’t do anything overtly heelish. Nonetheless, there was an undercurrent of neither guy really playing the hero, but nonetheless working a largely technical, clean match.
Smith and Hart demonstrated chemistry to rival The British Bulldog and Owen’s brother Bret, as this downright great match immediately established the credibility of the new title. While the European Championship wouldn’t go on to have the most consistently prestigious lineage, and ultimately only lasted five and half years, this was nonetheless an auspicious start for it.