#2 NWA Television Champion Jake Roberts
Despite battling his demons, Jake Roberts was one of WWE's signature stars in the late '80s and early '90s. The snake he carried to the ring, combined with his on-screen presence, fascinated the audience and terrified many of the younger viewers.
Roberts' tremendous promos as well as his grasp of in-ring psychology and the nuances of professional wrestling made him a very compelling character. Legends such as Ted DiBiase and Macho Man Randy Savage have showered him with praise, ranking him among their best opponents.
#1 Former WWE Intercontinental Champion Roddy Piper
Despite being one of the biggest stars in professional wrestling history, Roddy Piper never won a world title in WWE or WCW. His unparalleled ability on the microphone helped to build a heated feud with Mr T, which resulted in the success of the inaugural WrestleMania and the rise of Hulk Hogan.
Even though Hot Rod was one of the biggest drawing cards in WWE, his stint coincided with Hogan's run, which meant that the biggest prize was beyond his grasp. Piper opted not to have a prolonged singles program with The Hulkster during this era, fearing that a loss would tarnish his drawing power.
Despite never being a world champion, Piper had an iconic career and was a key player in the growth of the industry.