#2 Unscripted promos
To be truly hated, Superstars need to be able to draw legit heat in every town they visit. Fans need to actually hate a heel enough to pay to see them get beaten up. If you're a top heel in the company you must be dislikeable on all platforms, that includes social media and interviews.
Let's be honest, some WWE Superstars are naturally dislikeable, just let them be their selves and they will draw legit heat.
We need to take away the restrictive creative controls and let performers go out to the ring with unscripted promos. Stop trying to mold & package these wrestlers into chiseled TV characters and just let them be original and unique in only ways they can.
Some of these wrestlers weren't made to be actors, they want to wrestle not perform at the theatre. Play to their strengths in the ring and their uniqueness on the mic. Don't let the predictability of promos ruin the authenticity of the overall product.