#1 Incorporate real life trends
The product needs to incorporate real life global trends more into their storylines & programming. We don't just want casual references to the real world, we want whole storylines based on them. Bring in real life issues such as; climate change, racial tensions, political reform and globalisation.
Give people from all walks of life a reason to tune in. What's the realist thing to happen in the past decade? Yes, the CM Punk pipebomb.
The moment was special because he brought up real life issues that the fans were thinking about. It was a moment so shocking that it created a star and millions of dollars with it. The WWE today needs more shock value like this, fans need jaw-dropping moments on a more consistent basis that relate to them in the real world.
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