#3 Turn Seth Rollins heel
Because, why not?
WWE doesn't do a lot storyline-wise during the final months of the year and there's really nothing wrong with that. In fact, it gives them the chance to start planning for The Road to WrestleMania 36, which should be their main focus. Unfortunately for The WWE Universe, however, it can lead to the company spinning their wheels in the meantime.
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That is why WWE needs to do something big - something that will alter the landscape of the company for years to come and deliver a legitimate shock to the audience. Moreover, it needs to be done in a way that a majority of fans can get behind, which has proven to be difficult in the past.
Interestingly enough though, everyone in The WWE Universe seems to want Seth Rollins to just turn heel already and that could be just what the company needs to do! At least that way, the fans get the impactful momentum they have been waiting weeks for, the company's landscape changes, and it gives Rollins some momentum going into the Royal Rumble.
Of course, some will claim that the company has made the heel turn too transparent and that it wouldn't be a surprise, but it could be if they script it right. All WWE really has to do is keep the lines vague for the time being, bait fans into thinking that Rollins is still a face, and then surprise them when the time is right!