#3 Afford him title opportunities every week
Whether we all want to accept it or not, John Cena is the biggest star the WWE has today. He’s the man that garners the most mainstream attention and the largest buzz on social media. Everything he does is widely reported, so now it's time the WWE used the 40-year old free agent correctly.
Vince McMahon has often said it’s not the title that makes the man, it's the man that makes the title, and he’s right. For the current title holders in the WWE to be remembered as great champions, they need engaging contests that validate their reigns.
Their title reigns need to be made memorable through their title defences of it; this is where John Cena comes in. The 16-time world champion is the best candidate to help WWE elevate their champions. On both shows Cena could be used as the measuring stick to help the WWE Universe understand how much officials are currently invested in their belt holders, turning them into the stars they were meant to be.