#2. Hollywood Hulk Hogan - 1996-1997 (359 days)
Hulk Hogan became Hollywood Hogan at Bash at the Beach 1996, as the Hulkster shocked the world by turning on the fans and his friends by joining The Outsiders, Kevin Nash and Scott Hall and establishing the nWo (New World Order).
Hogan was a heel for the first time in a decade and a half.
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As the figurehead of the renegade group, Hogan soon challenged the man who had defeated him for his first WCW World Championship, The Giant at the next pay per view, Hog Wild in August.
Hogan won the WCW World title for a second time and held it for almost as long as his first reign. Hogan defeated all comers with the help of his nWo comrades.
He finally dropped the title, 12 months later on WCW Monday Nitro, when he succumbed to Lex Luger's Torture Rack. He would regain the strap just five days later.