#4 The problem: Too many stale superstars
WWE has a long list of superstars who are stuck in a rut.
That list includes Randy Orton, Bray Wyatt, Karl Anderson, Luke Gallows, Dolph Ziggler and countless others. Sure, they're incredibly talented, but they've found themselves positioned in roles that are not best suited for them, and it's made their characters monotonous and downright boring at times.
The solution: Change their characters or turn them heel or face
There are two realistic ways to freshen up stale stars like Orton or Wyatt: Either turn them babyface (or heel, if they're already face) or drastically alter their gimmicks.
That really just depends on the specific star, but you could argue that someone like Orton desperately needs a heel turn while a star such as Wyatt should have turned face long ago. WWE's best bet is to institute major character changes for these stars and others, if not turn them altogether.