#4 A page out of Jericho's book?
Fastlane 2017.
Kevin Owens had recently turned on his former best friend Chris Jericho in one of the greatest in-ring segments in recent memory, The Festival of Friendship. At the PPV, Owens defended his Universal Title against Goldberg in the main event. As soon as the match began, Jericho's music hit and he appeared on the ramp. This distracted Owens enough for Goldberg to hit a thunderous Spear and win the Universal Title.
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Two years later, Owens could take a page out of Jericho's book and do the exact same thing at Extreme Rules. After a hard-fought match, Shane gets distracted by Owens' music, who appears on the ramp, looking at "The best in the world" in disgust. The distraction is enough for Reigns to deliver a Superman Punch and get the pin.