WrestleMania 36 will be hosted as a two-day event behind closed doors. It's unprecedented and the first time WWE has been forced to deal with this kind of situation. One of the two days will be at the WWE Performance Center - where all the episodes of RAW and SmackDown are airing from now.
While it's a big loss in revenue and wrestling is never as fun without the fans, it's a problem that may surprisingly benefit WWE in the long run. Luckily for them, they've been making good profits over the last few years and won't take too big a hit.
Either way, let's look at the positive side and the major ways WWE could benefit from an empty WrestleMania in the long-run.
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#5. Allows WWE to freely experiment with a two-day WrestleMania
Wrestle Kingdom had a two-day event for the first time in 2020 and it turned out to be a major success. Given how WrestleMania has grown rapidly in the last few decades, many wondered why WWE hasn't tried the same thing, as a two-day WrestleMania would undoubtedly mean more revenue for the company.
While the revenue isn't going to be there for WWE minus Network subscriptions and sponsorships, the empty arena shows allow WWE to experiment with a two-day WrestleMania, giving them an idea of how to operate it in the future. It won't be the first WrestleMania split into two days (WrestleMania 2 was the first), but the entire popularity aspect of WrestleMania is different today than it was three decades ago.
Either way, we expect that this will be the first of many WrestleMania's to be split over two days. Perhaps it may turn out to be a good thing, as 6-7 hour WrestleMania shows can be exhausting.
#4. They'll be prepared for any future crisis
While we would understand the criticism of insensitivity, the reality is that every major adverse situation that WWE has faced has eventually helped benefit them in certain ways. The implementation of the Wellness Policy happened only after the deaths of Superstars and the steroid scandal helped them clean up and crackdown on the level of PED usage.
As stated earlier, the coronavirus outbreak situation is an unprecedented one and nobody anticipated it. It's affected every aspect of life, including the sports and entertainment industry. However, WWE has a financial net to fall on, so it may not affect them as badly in the long run.
Either way, nobody could have predicted the crisis and the level it would reach. While this is going to affect WWE shows in the short-run, the entire situation gives the company perspective and will equip them to deal with such emergencies quickly and more efficiently in the long run.
We don't anticipate anything as bad hitting in the future, WWE will be better prepared in any such event.
#3. Writing an unprecedented chapter in their history
The coronavirus pandemic is a tough situation and one that we hope ends or slows down as soon as possible. WWE will hope that too, but knowing them, they're curating documentary material on how things are going and will be going in the empty arena shows.
There has never been a WrestleMania in an empty arena and while it's a tough situation for WWE, it's history in the making. We hope that they're doing a good job with testing and taking care of performers and other employees, but once things start taking a turn, the entire scenario will be interesting to look at in retrospect.
The brains and operations behind the empty arena shows, the approach, and the experience or lack thereof in dealing with it could all be well-documented. While it may not be a good chapter, it could turn out to be a vital one in WWE history.
A WWE 24 special for an empty WrestleMania would be far more different than the previous years.
#2. More people will flock to shows after the situation slows down
Absence makes the heart grow fonder and fans will start missing the shows with people attending. However, government regulations rightfully restrict anyone from hosting events that have major gatherings.
Regardless, once WWE starts having shows in arenas with fans again, you can be assured that they're going to sell out in no time. WWE may not even face a 'rough season' in terms of ticket sales.
For example, September is a month where WWE has historically struggled with attendances - something that even Road Dogg admitted when working backstage on SmackDown. They may not face such an issue this year and pending no economic depression or downfall, they may even increase the price of tickets to make up for lost revenue.
And if all is well, the company may have zero struggle with attendance this year. It's going to be a huge show once fans can attend the venues again.
#1. An empty arena show may get more eyes on WrestleMania 36
If you take the circumstances aside, the WrestleMania 36 card is fantastic. Some of the marquee matches include:
Goldberg vs Roman Reigns
John Cena vs 'The Fiend' Bray Wyatt
The Undertaker vs AJ Styles
Charlotte Flair vs Rhea Ripley
Edge vs Randy Orton
These are only the top matches on the card. We expect quite a few more to be added to it and with the two-day event - much longer matches. However, given that this is the first time WrestleMania will be behind closed doors, there's still going to be a lot of attention and traction to it.
Add to the fact that people are in quarantine and aren't going to office nor are they going out that much, there's a high chance that the WWE Network subscriptions shoot up and it's the highest-viewed WrestleMania in years. Moreover, the very anticipation of seeing the event split into two days and having no fans could drive up the interest in a way that hasn't been seen before.