#3 Roman Reigns vs. Bray Wyatt should not happen at Hell in a Cell
Hands down, the best storyline going on Friday Night SmackDown—and arguably all of WWE—right now is the sadistic transformation of Alexa Bliss following her encounter with The Fiend. The second is the amazing new version of the Universal Champion, "The Tribal Chief" Roman Reigns. Still, WWE shouldn't rush to mix the two up and book a match at Hell in a Cell later this month.
Roman Reigns vs. "The Fiend" Bray Wyatt for the Universal Championship is a money feud but WWE should take their time with it. They made a similar mistake with the feud between Braun Strowman and Wyatt. A tease with a slow-paced long-term storyline with the eventual match on a bigger stage like Royal Rumble or even WrestleMania would be a better alternative.
Last year at Hell in a Cell, The Fiend lost to Seth Rollins in bizarre fashion, leading to a massive fan backlash. The last thing WWE would want to do is repeat that mistake again this year.